What are BQS (Bus Queue Shelters)?

BQS, or Bus Queue Shelters, are covered waiting areas for public bus commuters. Strategically positioned at bus stops across the city, BQS offers a unique opportunity to reach a captive audience during their daily commutes.

Advantages of BQS Advertising

Cover Large Cities at Affordable Cost: BQS advertising provides extensive reach within a city at a comparatively lower cost compared to other large-format advertising options.

Deliver Value at Budget: Reach a vast audience for a targeted investment, maximizing your return on ad spend.

How Does it Work?

Targeted Networks

We offer a variety of pre-defined BQS networks, allowing you to tailor your campaign to specific audience segments.

Big Data & Insights

We leverage big data and market research to understand the demographics (age, gender, income) and psychographics (interests, lifestyles) of people who frequent different areas of the city.

Network Selection

Our team will recommend the optimal BQS network to deliver your message based on your target audience.

Comprehensive Analysis

We analyze factors such as male/female ratios, age groups, affluence, population density, and nearby points of interest (POIs) to calculate the potential impact of each network on your target audience.

First-Party Data

The data used to create our networks is first-party data, meaning it's collected and analyzed by Chitra Publicity, ensuring its accuracy and reliability.

BQS Networks

Youth Pack (Age 20-35): Reach a young and vibrant audience with this network of 35-50 BQS located near colleges, universities, and popular youth hangouts.

Corporate Class/Working Professionals (Age 30-55): Target busy professionals with this network of 35-40 BQS strategically placed near corporate offices, business centers, and high-traffic commuter routes.

Healthcare (Age 45-80): Connect with potential patients by advertising near hospitals, clinics, pharmacies, and pharmaceutical companies in our network of 35-40 BQS.

Masses (All Ages): This extensive network of 70+ BQS covers high-footfall areas across the city, reaching a broad audience regardless of age or demographics.

5.First-Party Data: The data used to create our networks is first-party data, meaning it's collected and analyzed by Chitra Publicity, ensuring its accuracy and reliability.

Chitra Publicity's Network Approach

At Chitra Publicity, we've taken BQS advertising to the next level with our innovative network approach. We understand that a single BQS might not always reach your ideal customer. That's why we've grouped our 750+ BQS across Ahmedabad into targeted networks designed to resonate with specific demographics and psychographics.

Chitra Publicity's Network Approach

Visibility: Increase your brand awareness by reaching a wider audience across strategically chosen locations.

Coverage: Target specific areas of the city with high concentrations of your ideal customers.

Affordability: Reach a large audience cost-effectively compared to traditional advertising methods.

Lighting Effect: Many BQS locations offer illuminated displays, further enhancing the visibility of your ads, especially during night hours.

Contact us today to discuss your target audience and develop a BQS campaign that delivers impactful results.